Experiencing German Christmas Traditions in Tartu

On Sunday, 14 December, the third Advent Sunday, the DBJW Brand Ambassadors had the pleasure of visiting the German Christmas Market hosted by our long-standing partner, the Tartu German Cultural Institute

The German Cultural Institute in Tartu, located in a beautiful historic building, has for many years been a valued and trusted partner of DBJW. Its impressive old premises provide a unique and authentic setting for cultural exchange, making it a vibrant meeting place for language, culture, and dialogue. Our cooperation with the Institute has grown steadily over time and continues to be an important pillar of our activities in Tartu.

This year’s DBJW Brand Ambassadors, Liisa Loreena Värton and Mari Johanna Ruut, visited the Christmas market and enjoyed a truly delightful experience. Surrounded by festive lights, German Christmas music, and a warm Advent atmosphere, they sampled traditional homemade bakery goods and sweets, as well as mulled wine (Glühwein). In addition to German specialties, the market also offered a charming selection of Estonian handcrafted items, such as knitted gloves, socks, and other traditional handmade goods, adding a special local touch to the festivities.

As always, the Head of the Institute, Vaike Hint, proved to be an exceptional host, warmly welcoming the Brand Ambassadors and guiding them through the historic and impressive building while sharing insights into the Institute’s work and traditions.

Beyond the festive celebrations, the visit also included inspiring conversations about future joint activities. Among the ideas discussed were German-language movie nights at the Institute, which the Brand Ambassadors are keen to organize for young people in Tartu, as well as other engaging cultural events that will further strengthen youth involvement and exchange.

The visit offered a wonderful opportunity to learn more about German Christmas traditions, typical festive foods, and sweets, while enjoying meaningful connections in a relaxed and joyful setting. Liisa and Mari had a fabulous time, and the afternoon once again highlighted the value of strong partnerships, shared traditions, and the festive spirit of the Advent season.

We look forward to continuing our close cooperation with the Tartu German Cultural Institute and to bringing many of these ideas to life in the coming year.